Unleash the power of press releases

Press releases are one of the simplest online marketing strategies a small business can implement to attract big business. A press release is written like an announcement and your writing style should be story-based, focused on delivering factual information (who, what, why, where and when).

Writing an Effective Press Release

The release should be written in third person with a style that strives to be newsworthy and catch the eye of potential customers. The main goal is to drive traffic to your website and add more links into your website. Building relevant links that point towards your website is called search engine optimization.

To get started with Press Releases, here is a simple 3 step process:

1. Identify press release topics

Compile a list of newsworthy stories. Some examples are:

a.  New product launch or features

b.  Signing a new strategic customer

c.  Publishing a new Report or Book

d.  Winning an award or breaking a record

e.  Business owner speaking at a conference

2. Submit Press Releases

Halo Effects, LLC, an Arizona internet marketing firm, offers a press writing service and distribution. This solution is affordable for business owners who don’t want to take the time to write and publish a press release.

Schedule your releases so you have a constant stream of news flow.  Submit the articles to a PR distribution service or manually submit to the various free online PR sites.

3. Measure lead generation

Paid PR sites will provide statistics on how many times your release has been viewed and which search engines driving the most traffic to your release. You will be able to determine which keywords are getting the most readers.

Top 6 Press Release Sites:

prweb.com, free-press-release.com, prlog.org, 24-7pressrelease.com, i-newswire.com, pr.com