Mortgage Business Marketing
Mortgage Business Marketing
Mortgage Business Marketing
As a local or regional mortgage company, you have to compete against large national banks with big mortgage business marketing funds. However, it is possible to compete at a local level when neighborhood consumers are searching on online business directories like Yelp or search engines like Google, Yahoo and Bing. It should come to no surprise that consumers are searching for mortgage financing online more and more due to the widespread use of smart phones and the availability of internet connected devices in the home and office. Using mortgage business marketing, to get in front of home buyers and consumers looking for refinance solutions requires building a presence on the internet through websites, online directories and search engines.
One simple strategy for undercutting larger competitors is to target search terms relating to specific mortgage products your mortgage bank might specialize in. Examples are VA loans, FHA loans, non-conforming loans, first time home buyer loans or loans for credit challenged borrowers. Coupling these specialty mortgages with geo-locations, i.e., “VA Loans Phoenix” give you a better chance of ranking higher in the search engines and getting free clicks from ready-to-refinance or home buying consumers. The other advantage of drilling into these type of search terms is it naturally filters out people searching for general information and targets people ready to take action or solve an immediate financing problem.
When a consumer responds to your mortgage business marketing, converting them requires trust-based selling techniques. We call this process conversion rate optimization – saying the right things on a web page and providing trust-based selling tools such as consumer guides and special reports. Offering a free consumer guide to specialty loan programs provides another off-page medium for positioning you or your firm as experts in providing the mortgage product they are looking for. Being a local provider that is favorably rated will also boost conversion rates. Displaying reviews, ratings and satisfied customer testimonials on a webpage or third-party directories will give the consumer more confidence to call or respond to a special offer. Because mortgages are for the most part a consultative sale, getting the consumers contact information from the internet will allow you to build a relationship via email or offline on the telephone.
The backbone of an online mortgage business marketing system is to bring targeted consumers to your website. Halo Effects uses internet marketing techniques like SEO (search engine optimization), SEM (Google Adwords, Yahoo Search Marketing), web based business directories (Google Places, Yahoo Local, Bing Local), and social media/networking channels (Facebook, YouTube, Twitter) to increase your company’s exposure on the internet. Employees of Halo Effects have executed mortgage business marketing campaigns for local mortgage banks that included tele-marketing, direct mail, traditional advertising (radio and TV) and direct mail. We create custom internet marketing campaigns tailored to your mortgage companies reach and potential client base. If you would like to learn more about how we can increase the number of refinance and home purchase transactions, you may contact Halo Effects at (602) 633-4989 or email info@haloeffects.net for a free mortgage business marketing analysis.
