Online Marketing

“The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life.”

Andrew Brown

Misconceptions about Online Marketing

The internet is an extremely valuable tool that can be used in many different ways…so many ways that it can be overwhelming.

Here are the most powerful ways to use online marketing for business owners:

1. As a marketing and advertising system – to generate leads

2. To automate a trust-based selling process

The mission of any business website is to generate sales. Most companies forget this primary mission. Some business sites have great content but there is rarely a way or a reason for the visitor to be sold.

With all the buzz about doing business online, offline promotion and sales is becoming a forgotten art.

There is a natural synergy between offline advertising and the internet.

Don’t get hung up on where you advertise – the audience you are reaching and the marketing message are most important.

The response mechanism can direct the audience to a web page or a telephone number. The same ad could appear on a road sign, in the newspaper classified section or on the back of your business card.

Here’s the key – your offline marketing should drive people online where they become part of an automated sales process.

Tip: The internet acts as a natural filter by eliminating people that don’t have access to a computer. In certain businesses filtering out prospects that can’t afford a computer or don’t know how to use the technology may be beneficial to your campaign.

To learn more about leveraging your offline print advertising with online marketing, contact Halo Effects, Arizona online marketing firm for a free consultation.