Study Reveals Where Users Click on Google+ Local & Maps

Despite what a lot of SEO companies sell, being on the first page of Google just isn’t good enough.

So how many MORE clicks will your website receive if it ranks #1?

Don’t hold your breath waiting for the answer from Google…it’s a well guarded secret. Some of the most definitive answers have come from Mediative, a Yellow Pages Group Company. Using eye tracking technology, remote click mapping and face-to-face interviews, Mediative has managed to provide real-world data which supports and justifies the efforts of businesses to continuously promote their websites. In previous research, Mediative showed the #1 web search result received more than 3 times (3X) more clicks than the #2 result!

With the introduction of Google Places, Yahoo! Local and Bing Local, consumer search options have changed and now include local business results with reviews and interactive maps.

Do users interact differently with “map” search results? And, most importantly, where do the clicks go?

Again, using Tobii eye tracking technology and online click tracking, Mediative put Google Maps business listings to the test.

Here is a summary of their results:

1. Similar to a regular Google search result page, the top-listed Maps website receives the most eye balls and clicks
2. More complete listings, with multiple clickable options like a thumbnail image and reviews, get more attention and clicks
3. The location maps are being used, with the top listed Pin locations (A, B, C, D) getting the most attention on the map

Conclusions:

1. Ensure your Google Places listing is 100% complete, including photos and videos
2. Optimize your listing to display when users search for the products or services your company offers
3. Build citations and consistently promote your website and business using online directories
4. Solicit reviews from satisfied customers to boost your ratings and online reputation

To download a copy of the Mediative report, click here.

To receive a complete analysis of your Google Places listing and learn how you can increase calls and leads to your business, please contact Halo Effects for a free assessment of your company’s local search visibility.