Law Firm Internet Marketing – What’s The Big Rush?

Get Your Law Firm Ranked!

It feels like the legal industry is sometimes light years behind everyone else when it comes to technology, especially law firm internet marketing. Most law firms have re-tooled their accounting department and practice management systems but many have ignored the one thing that brings in the business…marketing.

The good news is that marketing has gotten a lot simpler in the past 5 years. Before, law firms had to do expensive advertising in the Yellow Pages and directories like Martindale. Today those mediums don’t produce the results they use to, forcing law firms to look for alternatives. Attorneys are running in droves to get their law firm internet marketing started, gobbling up as much online real estate as possible to out rank their competitors.

There is good reason for the rush. Legally-oriented domain names are becoming more scarce and the sooner your site begins to rank in the search engines, the more phone calls and clients your firm will get. The insiders know law firm internet marketing is a bit of a horse race.

Can Your Law Firm Internet Marketing Beat The Competition?

The key is focus. Google accounts for over 70% of search volume, dwarfing both Yahoo and Bing. Once you’ve zoomed in on Google, where you want to show-up on Google gets even easier.

When it comes to dominating the search results, the top positions for both the paid results and the free organic results account for more than half of the clicks on the search results page. This fact greatly simplifies the plan. Get to the top of Google in order to get more clicks than your closest competitor.

Dominating the top positions of Google with your law firm internet marketing is possible if the right steps are followed and your law firm’s internet presence and authority continue to grow.

Properly managing pay-per-click campaigns, increasing the number of references to the firm in online legal directories and local business directories are some simple ways to increase visibility and gain Google’s trust.

While some law firm internet marketing can be done internally by firm resources, search engine marketing is an ever-changing landscape that requires upkeep and ongoing development. By investing in the right expertise, law firms are discovering there can be a very large gain in leads and sales.

To learn more about law firm internet marketing and how a single attorney can compete online with larger, more established firms, contact Halo Effects, LLC.